My last name, Hren, is the Slovenian word for Horseradish and used by those who farmed the spicy root, as well as those who have a reputation for a sharp tongue, a fast wit, and spicy character.
Over a hundred years ago, my great-grandfather arrived in America with nothing but the coat on his back and a case of horseradish. This got him as far as the Iron Range in Northern Minnesota, where he connected with the Slovenian community. His days were spent mining iron and growing horseradish.
We continue the horseradish tradition on the family farm & vineyard in Nevada City, center of the Gold Country of California.
After a solid ten years crafting in the design field, I make sure to bring some spice and heat into everything I make.
I'm a Design Strategist, Art Director, Experience Builder. Visual communication and information architecture are tools I use to build and ship products and campaigns. With every piece of work I produce, I strive to create honest design that is effective, clear, functional, and simply beautiful.
Behind every good brand, website, campaign, catalog, animation, and interface design, there is a story to be told. My job is to bring your story to life — efficiently and compellingly, connecting you with your audience, building relationships.